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Top 5 Differences Between a Boosted Post & Facebook Ads

When asking a business if they utilize Facebook advertising, the majority will say yes. Unfortunately, most of them have only utilized the Facebook boost option, which pales in comparison to Facebooks Ads within the ad manager.

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Because of how extensive the ad manager within Facebook can be, many businesses choose to simply boost their posts without knowing the full capability that Facebook ads present to their business because of the convenience. Which brings up the question, what is the difference between Facebook Ads vs Boosted Posts when it comes to advertising your business on Facebook?

If you’ve ever wondered about the difference between boosting a post on Facebook and running an Ad on Ads Manager, then you will love this Post.

What is a Boosted Post?

A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook, As you can see below, it is conveniently located in the bottom right-hand corner of your post so that you can advertise at a click of a button on Facebook.

The objective of a boosted post is to maximize the visibility of that particular post so that users can take certain actions such as liking, sharing, and commenting on that particular boosted post.

What Are Facebook Ads?

While boosting a post is still considered an ad, Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most.

The reason why you want to have more objectives at your disposal when advertising on Facebook is that you are defining what actions you want audiences to take when they see your ad. You can also follow your buyer’s journey directly, to better optimize your campaigns towards your audience’s specific needs.

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